We were giving the task to
pre-produce, film, edit and then evaluate our own music video to an already
existing song. We had the choice between 14 different MP3 tracks, after
listening to all of them we chose the song which we liked and had the most
ideas for. This process follows closely to the real music industry as a director
wouldn’t necessarily choose what they have to work with. The song we finally
decided was Pressing Lips originally
sung by The Pursuit of Happiness.
We chose to have both a narrative
and a performance based video, this worked well as the song has interpretable
lyric and a good guitar beat. The narrative was unrequited love due to the
nature of the lyrics, a few lines stand out to me;
“The god who made us made me mortal too
He gave me no special powers I could use on you
I've done all I can do”
“I could never want
you more than this
Some boys will tell you they can make you complete
I won't presume that I'm the only thing you need”
The filming process was smooth and
consistent, we had a schedule which help us to determine when our actors were
available and when was best for us to film at each location without public
interference.
Our first rough draft was mainly to
get the main components in order and see how the video looked and felt in
general. For the next draft we synchronised most of the cuts between shots to
the beat of the music and added transitions to create smoother cuts which
improved the overall flow of the video.
It was also decided that there was a
need for a greater contrast between the memory sequences and the performance
sequences. To do this we added a black and white tinted effect, but chose to
make sure that some of the colour could be seen to add more realism to the
shots. Another colour change was to adjust the brightness, contrast and RBG
scales to enhance the natural reds in the performance scenes. This helped
create a more concert like atmosphere.
I believe the final edit we produced
was to a decent quality and as we had imagined. However, for future
improvements of productions I would shoot more angles to prevent repetitiveness
and make sure the scenes didn’t blur.
